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Posts Tagged ‘Medical Device Technology’

AdvaMed2011: Ground Floor Perspectives of MedTech

I just got back from the AdvaMed 2011 convention in Washington, DC and am even more impressed with the MedTech industry than before (if that’s possible)!

There were exhibitors from  an array of leading medical device companies and really insightful panel sessions. Fortunately, MD&DI had some wonderful people on the ground blogging about what was happening and what MedTech leaders had to say about the state and future of the industry.

You can check them all out on, but here are the direct links to some of the blog posts: Read the rest of this entry »

Leveraging Medical Device Marketing Content

If I sound like a broken record on the subject of leveraging and re-purposing content, my sincere apologies.

The fact of the matter is that if you want to even be a teensie-weensie bit successful in marketing your medical device products or services, you’ve got to recycle your content and recycle it effectively.

Instead of me sharing thoughts, ideas, and insights about how to do this (which I’ve done in many previous posts including: How You Market Medical Technologies Has Changed Part 1, 2, and 3), I decided to share an excellent post by the self-proclaimed “ROI guy,” Read the rest of this entry »

Facts Tell, Stories Sell: 5th Trust-Establishment Marketing Strategy

Flickr photo by jellybaby86

A fifth way to position your medical device company as a trusted advisor is to share stories.

Stories, notes Ardath Albee, author of eMarketing Strategies for the Complex Sale, are “stealth marketing.”

Whether they are offered in an audio link on your site, a video, or included in a blog post, stories enable your audience to envision their future and success with you. This strengthens the value of your content and helps develop credibility.

With the buying cycle getting longer and more complex for medical device distributors–and more regulated for clinical studies–incorporating stories into your marketing efforts helps you leverage both the logic and emotion necessary for decision-making.

For example, Read the rest of this entry »

De-Mystifying Social Media for Medical Technology Marketing

Flickr photo by frankykerney

There’s been a lot of discussion recently about the U.S.’s standing in the global medical device marketplace. Some say it’s quickly dwindling. Others say we still have a strong lead and offer compelling arguments for why we’ll maintain that.

I recently blogged about this myself late last month. The spoiler alert is that, while many focus on the technology as basis for leading or lagging, I throw into the mix the ability to effectively communicate the value of the technology.

A U.S. company may develop a supremely cutting edge device. But if a similar device is made by a company in India, and they do a better job at reaching decision-makers and articulating how using it will provide solutions to user’s needs and challenges, then it’s really not about the technology. It’s about Read the rest of this entry »

Medical Technology Marketing: The race to protect thought-leadership

Flickr photo by Aaron Montoya

In a November/December 2010 issue of Medical Product Outsourcing magazine, Group Editor Chris Delporte addressed the concern that the U.S. medical device industry may have lost their edge.

He offers good news and not-so-good news from a recent PricewaterhouseCoopers LLP report titled “Medical Technology Innovation Scorecard: The race for global leadership.”

The report affirms that, thanks to decades of innovation dominance, the U.S. will continue to lead the world in medical technology for the foreseeable future.

But … emerging markets are not to be discounted. Read the rest of this entry »