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Posts Tagged ‘marketing medical technologies’

The Brave New World of Medical Technologies–and Marketing Them!


Flickr Photo by by Duke University Physics Dept.

About 30 years ago, medicine began to evolve from a mom-and-pop, cottage industry into the highly competitive, rapidly advancing, multinational business it is today.*

Back then, patients just came to the hospital, and the hospital administration basically followed direction from the doctors–who also sat on the hospital’s board.

Today, it’s a little different… Read the rest of this entry »