Posts Tagged ‘marketing medical technologies’
The Brave New World of Medical Technologies–and Marketing Them!
About 30 years ago, medicine began to evolve from a mom-and-pop, cottage industry into the highly competitive, rapidly advancing, multinational business it is today.*
Back then, patients just came to the hospital, and the hospital administration basically followed direction from the doctors–who also sat on the hospital’s board.
Today, it’s a little different… Read the rest of this entry »
