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Posts Tagged ‘marketing medical technologies’

The Brave New World of Medical Technologies–and Marketing Them!


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Flickr Photo by by Duke University Physics Dept.

About 30 years ago, medicine began to evolve from a mom-and-pop, cottage industry into the highly competitive, rapidly advancing, multinational business it is today.*

Back then, patients just came to the hospital, and the hospital administration basically followed direction from the doctors–who also sat on the hospital’s board.

Today, it’s a little different… Read the rest of this entry »