Posts Tagged ‘customer-centric solutions’
“You can’t start the change unless dare to be different.”
~ Toba Beta
Even when I’m provided with a detailed creative brief and explicit instructions from a client, I still conduct my own research so that I can develop content that will set my client and their company/product/services apart.
I’ll be honest – in the world of medical technology and services, this is not an easy process. Usually after 30 to 60 minutes of focused research, I’m cross-eyed, have a slight headache, and am ready for a nap! Why, you ask? Because I’m having to wade through incomprehensible jargon, company-focused content, and what I refer to as “me too” messaging.
“Me too” messaging is content that says the same thing as what everyone else is saying Read the rest of this entry »
Can you believe it? Fall is here once again!
I’m still trying to figure out where the Summer went …
So now that Fall is in full swing, are you on the right track to achieving your content marketing goals before 2014 wraps up in 3 months time? Or has your progress stalled with all the inevitable interruptions of life and business?
If it’s the latter, just know that you are not alone. Creating effective, compelling, relevant, customer-centric content requires a LOT of time, effort, and work. It’s also not something that can be done alone.
Even if you are an excellent writer and strategic marketer, the sheer amount of content that needs to be produced in order to establish your company’s thought leadership and expertise, generate leads, nurture those leads, and offer value to your target audience requires a team effort.
So how do you find that content creation team? Read the rest of this entry »
I’ll admit that Valentine’s Day is not a “holiday” I usually give much thought to. But for a variety of reasons, this year was a bit different.
One reason is that in order to write today’s post for the Content Marketing Institute’s (CMI) blog, I had to give serious thought to what it means to woo someone.
Writing content for marketing purposes is actually very similar to the courting process… Read the rest of this entry »
First off … Happy New Year!
Second … Let’s talk about what’s ahead for marketing medical devices in 2011: Read the rest of this entry »
Many medical device marketers focus heavily on getting testimonials as a way to increase their credibility with their target market.
However, something far better than testimonials for influencing your prospects is the well-known, but little understood, Case Study.
Most medical device marketers understand the Case Study as a fact-filled, data-heavy, research-focused, challenge-solution-result document.
An effective Case Study can certainly include some of those elements.
But the most powerful Case Study is really about Read the rest of this entry »