Archive for the ‘Lenox Powell Copywriting’ Category
Back to the The Immutable Laws of Marketing … In Chapter 3, authors Ries and Trout write:
Someone has an idea or concept he or she believes will revolutionize an industry, as well it may. The problem is getting the idea or concept into the prospect’s mind.”
From my experience, both nationally and globally, this Law of the Mind befuddles many innovators and would-be entrepreneurs in the medical technology space. They think that just because they are first in the marketplace (either in Law #1 – The Law of Leadership or Law #2 – The Law of the Category), that’ll automatically make them Read the rest of this entry »
I just got back from the AdvaMed 2011 convention in Washington, DC and am even more impressed with the MedTech industry than before (if that’s possible)!
There were exhibitors fromÂ an array of leading medical device companies and really insightful panel sessions. Fortunately, MD&DI had some wonderful people on the ground blogging about what was happening and what MedTech leaders had to say about the state and future of the industry.