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Archive for the ‘Lenox Powell Copywriting’ Category

Happy New Year!

Hello MedTech Marketers and Content Marketing Aficionados!

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Wishing you much success, joy, peace, and prosperity in the New Year!

Best wishes,
Lenox

 

Happy Thanksgiving!

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Wishing you blessings of health, happiness and success this Thanksgiving … and always!

 

 

Holiday Wishes

May joyous moments and happy memories surround you this holiday season.
Best wishes,

Lenox

 

 

 

Happy Holidays!

Wishing you and yours a very happy holiday season!


Marketing Law #3: The Law of the Mind …

Flickr photo by ruralsprawl

Back to the The Immutable Laws of Marketing … In Chapter 3, authors Ries and Trout write:

Someone has an idea or concept he or she believes will revolutionize an industry, as well it may. The problem is getting the idea or concept into the prospect’s mind.”

From my experience, both nationally and globally, this Law of the Mind befuddles many innovators and would-be entrepreneurs in the medical technology space. They think that just because they are first in the marketplace (either in Law #1 – The Law of Leadership or Law #2 – The Law of the Category), that’ll automatically make them Read the rest of this entry »